Vantage Local provides powerful targeting features which maximize the efficiency of media at the local level.
MAXIMIZE DEPTH OF REACH WITH MULTI-EXCHANGE LOCAL BUYS
Whether the goal is to connect with a local audience, align marketing investments with a retail distribution strategy, or leverage a powerful data segment for programmatic media buying optimization, Vantage Local provides access to the cutting edge of IP-geographic targeting.
IDENTIFY YOUR CUSTOMERS WITH THE HIGHEST POTENTIAL
With site level demographic data statistics, Vantage Local media planning tools enable advertisers to target their core audience across premium publisher inventory and calculate the appropriate reach and frequency of an effective banner campaign.
RETAIN INTEREST OF PAST SITE VISITORS
Retargeting ensures that a banner ad stays in front of users after they have visited an advertiser’s site. Vantage Local provides an integrated retargeting solution for local advertisers.
INCREASE RELEVANCE BY MATCHING MESSAGE TO PLACEMENT CONTENT
Contextual targeting technology categorizes and targets page-specific content by topic and category. Vantage Local’s contextual targeting buying methodology finds highly relevant local ad placements next to website page content that matches an advertiser’s message and audience goals.
BEHAVIORAL TARGETING & VL DATA PARTNERS
Behavioral Targeting strategies use anonymous Internet user data to categorize users’ web activities and either target behavior types or optimize a buying campaign. Vantage Local is integrated with all top behavioral targeting data providers with access to user data on over 80% of all internet users.
BALANCE MASS AUDIENCE TARGETING AND LOCAL SITES
Internet users rely heavily on local publishers to provide information most relevant to their geographic area. The Vantage Local profile index populates advertiser media plans with premium inventory on relevant and suitable local publishers within a target area, ensuring the proper site weight between national and local publishers.