Vantage Local’s retargeting technology identifies and remembers individual web users who click on your display ad and/or visit your company website so that you can repeatedly show them your ad when they later browse the web. These individuals are prime targets for advertising because they have already demonstrated interest in your product or service. By keeping your brand at the center of attention, retargeting is an effective strategy to convert interested prospects into loyal customers.

How retargeting works for online display advertising

How retargeting works for online display advertising

BENEFITS AND RATIONALE

  • Don’t let first-time visitors disappear without a trace: Unlike with window shoppers, retargeting allows you to nurture browsing prospects with your brand, product, solution, & promotion.
  • Nurture virtual leads: Retargeted prospects are 75% more likely to buy than those who visit your website once and then leave.
  • Harness big brand techniques on a small business budget: Because your ad will show up across websites as your retargeted prospect browses the web, s/he will place your brand on par with Nike, Starbucks or Apple
  • Don’t choose your audience, let your audience choose you: Retargeting selects prospects based on individual user history, not your assumptions about your target audience. Following your prospect, your ad will appear on pages you cannot anticipate as being related to your business.
  • Respect natural business cycles: More than any other online technique, retargeting respects the natural duration of the conversion from initial awareness to final sale. Standard customers require seven points of exposure to ignite their interest.

Retargeting allows you to focus your ads on users who visit your website without converting. These self-selecting customers sense the power of your local brand as you gently coddle their interest. Retargeting is necessary component of the success of your Vantage Local display campaign.