Today’s infogaphic is based on a recent study by Forrester Research and shared by eMarketer.com.  As the habits of viewers shift more and more from watching television to browsing the Internet, advertising dollars are expected to follow. Online advertising offers additional benefits such as reduced costs and greater ability to monitor audience responsiveness. Some highlights include:

  • Display advertising is expected to grow to 37% of the share of online marketing budgets
  • Search marketing will grow at a slower rate, giving up share to online display

 

online advertising will overtake tv ad sales in 2016 infographic Online Advertising Will Overtake TV AD Sales in 2016 [Infographic]