It doesn’t get much more local than working with the chamber of commerce for a niche travel destination like Half Moon Bay, California. Vantage Local’s online display ad campaign for the Half Moon Bay Coastside Chamber of Commerce and Visitors’ Bureau is a great example of a clever way to use geo-targeting to drive awareness. The goal of their campaign was to present their city as a world-class vacation spot in your backyard.
One would normally think that tourism is about attracting visitors from far-off places. But even tourist destinations have key clientele. Being situated just an hour away from the dense population of Silicon Valley, Half Moon Bay is well suited to city dwellers looking for a quick escape to the coast. This meant that Vantage Local’s geo-targeted advertising could help them get their message to just the right people. An added bonus is the ability to quickly change ads to adapt to changes of season.
The campaign was also able to focus on more than just the geographic target area, it also selected viewers through contextual targeting and remarketing. With this, people surfing the web looking at content related to beaches, travel, family vacations, hotels and ocean wildlife were presented with the Half Moon Bay banner ads. Remarketed ads were shown to people who had already visited the Half Moon Bay website. Through consistent exposure, the city’s online presence grew and new visitors to the city were attracted.
Do you have need to increase awareness of your brand within a specific geographic region? At Vantage Local our geo-targeted online display advertising makes local advertising possible online. Call us at 1-855-77-LOCAL (1-855-775-6225) to hear more about how targeted online display advertising can transform your local business marketing efforts.