Getting Started with Local Online Display

While online display advertising has been around for almost as long as the Internet, it is only relatively recently that it has become possible to make it work for promoting a small business to a local audience. To help you understand what local online display is and how to take advantage of it, we have created a new eBook.

Of all the forms of online marketing that exist display advertising remains one of the more complicated options.  This is because both planning a campaign and creating the ads themselves require a higher degree of technical know-how than just running an Adwords campaign.  But online display advertising is one of the most cost effective ways to build brand awareness for your business. So we have created this eBook as a primer to help you get started with display advertising, from planning your campaign strategy to specific ideas for campaigns you can run.

Contents:

What is Display Advertising?

  • Building Brand Awareness
  • Why Display Advertising
  • How Display Advertising Works
  • Starting With Strategy
  • Marketing Basics: The 4 P’s
  • Product: What You Feature
  • Price: Value You Offer Customers
  • Placement: Where You Sell Your Products or Services
  • Promotion:  How You Reach Potential Customers

Creating an Online Presence

  • Reserving a Domain Name/URL
  • Hosting the site
  • Creating the website
  • Online creation tools
  • Elements Your Site Should Include

Anatomy of a Display Ad Campaign

  • Planning Your Campaign
  • Reach and Frequency: The Balancing Act
  • Designing Your Ads
    • Rich Media Features
  • Running Your Campaign
    • Retargeting
  • Tracking Your Campaigns

Ad Campaign Ideas

More Resources

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