Originally posted on Business2Community.com
Every business, whether online or off relies on marketing to get the word out about the business. Your marketing strategy has the power to make or break your business. If you were having success with display ads used for your marketing campaign, but are noticing a decrease in traffic to the site, it may be time to refresh your ad designs.
There could be a number of problems with your current ads that may be causing the traffic to slow down, but one thing is for sure, without a good, creative design is essential for promoting your business, getting clicks, and keeping people returning. The main problem with most ads is customers start to view them as spam, especially when there are several ads on the same page. You want your prospective to be engaged with your ads, and that means you have to keep them updated and relevant.
When viewers were asked about advertisements on their favorite sites, the majority of respondents prefer to see ads that are geared toward their interests, wanted to see more location specific ads and wanted to see advertisements that contained interesting and relevant content. In order to keep your current customers and increase traffic with new customers, it may be time to take a good look at your current advertisements and make some necessary changes.
An effective advertisement should be short and to the point. Avoid putting too much information. Instead the ad should include a strong image and a clear message in order to make your customers want to click and find out more information. Changing ads to fit certain holidays or special occasions is a great way to encourage engagement, because it is time sensitive and it offers them something relevant to the current season.
Change the ads every few months at least, to prevent your customers from becoming bored with the same message. An excellent way to make your customers feel as though they are getting something special or a one-time deal is to promote the site using the new advertisements.
Good, fresh creative is just one important element of a successful display ad campaign. If you have considered running display advertising but are unsure of how to get a campaign set up, you can download a free eBook from the Vantage Local website that will guide you through the basics of how online display ads work.