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8 Tips for Great Online Display Campaigns

When you have a business, brand or specific product you want to promote online, reaching an intended audience can seem overwhelming regardless of the industry you are working in. With a few tips and tricks, it is possible to make the most out of your online marketing campaigns. Understand Your Objectives and Goals Before you can begin launching online campaigns, setting goals and determining your objective is a key factor to measuring your success. Understanding [...]

Does Online Advertising Work?

This is a question that often seems to be lurking in the background of any discussion that compares different marketing tactics.  Whenever you read about using “big data” for online marketing, there it is in the background.  The implication is that a marketing campaign is like shooting a basketball through a hoop: you set up, take the shot, and then go look to see if you hit the target. In practice, however, a better metaphor [...]

Vantage Local Announces Launch of Swipe-to-Engage Mobile Ad Unit

Vantage Local — a Mountain View-based ad technology company — announced the launch of a new Swipe-to-Engage mobile ad unit this month. Unlike existing mobile ad units — which  direct users to a landing page when the ad is ‘tapped’ — Vantage Local’s new mobile ad allows users to swipe the ad for more information without leaving the mobile site they are on. The mobile Swipe-to-Engage ad differs from traditional mobile ad units in three [...]

How to Make the World Wide Web More Local

For some businesses, being able to market to consumers anywhere on the planet has been a boon. But a much larger segment of the small business community mostly serves customers in their own backyard. Here is a look at how local businesses can use the power of online marketing to reach their local customers. write essays for money Introducing Local Search Having an easily found local business is important to its growth and development.  The [...]

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    Elements of Display Advertising: the Call to Action Elements of Display Advertising: the Call to Action

    Elements of Display Advertising: the Call to Action

Elements of Display Advertising: the Call to Action

Originally posted on Business2Community.com There are several important parts of successful display ads, but one of the most important would have to be the call to action.  A CTA, or call to action, is usually a button with text that prompts users to click the ad to do a specific action, such as purchasing a product or liking a piece of content. CTAs are not unique to display ads and you find them virtually everywhere [...]

By |October 21st, 2013|Creative Design, Display Ads 101|Comments Off
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    Closing the Loop – Email plus Display Marketing Closing the Loop – Email plus Display Marketing

    Closing the Loop – Email plus Display Marketing

Closing the Loop – Email plus Display Marketing

Integrating email with your advertising campaign has many advantages for both the consumer and the business. Not only is it a good way to increase your marketing response rates, it can create closer relationships with the majority your company's regular customers. When you integrate display ad campaigns into email marketing, you can create a system that can keep in touch with the customer while, at the same time, showing them that there is more that [...]

By |October 14th, 2013|Digital Marketing, Display advertising|Comments Off
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    Integrating Display Advertising with Social Media Marketing Integrating Display Advertising with Social Media Marketing

    Integrating Display Advertising with Social Media Marketing

Integrating Display Advertising with Social Media Marketing

Social media's business role has grown, but many marketers treat it as an alternative to more traditional forms of online advertising, such as display advertising.  But taking an integrative approach to social media yields results that are far greater than the sum of the parts.  This guide will highlight key methods for how to craft a marketing strategy with full understanding of how to combine the best advantages of the three most popular social media [...]

By |October 7th, 2013|Digital Marketing, Display advertising|Comments Off
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    Increase Website Traffic with Fresh Ad Creative Increase Website Traffic with Fresh Ad Creative

    Increase Website Traffic with Fresh Ad Creative

Increase Website Traffic with Fresh Ad Creative

Originally posted on Business2Community.com write my essay for me Every business, whether online or off relies on marketing to get the word out about the business. Your marketing strategy has the power to make or break your business. If you were having success with display ads used for your marketing campaign, but are noticing a decrease in traffic to the site, it may be time to refresh your ad designs. There could be a number of problems with your [...]

By |September 30th, 2013|Creative Design, Display advertising|Comments Off
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    6 Tactics for Niche Marketing 6 Tactics for Niche Marketing

    6 Tactics for Niche Marketing

6 Tactics for Niche Marketing

If you’ve been doing any online marketing at all, your business is already on Twitter, Facebook and taking up space as an online advertisement on all eligible websites. However, aiming ads at your business’s niche market should be much more involved than merely creating a display ad that begs for Facebook “likes” or following as many Twitter users as possible in hopes they’ll return the favor. Here are six outside-the-box tactics to help you reach [...]

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    Online Display – More Than Just for Clicks Online Display – More Than Just for Clicks

    Online Display – More Than Just for Clicks

Online Display – More Than Just for Clicks

Are you using display ads today? Do you know some reasons why you should be? While some reports have highlighted a rather low click through rate (CTR) for banner ads, such as Google’s 2010 Double Benchmark report, 90 percent of marketers and ad agencies believe that display ads are good for branding, according to Forbes.com. There are many good reasons why so many believe that display ads really work. Here is a look at five of them: [...]

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