Targeting local traffic is an important website marketing strategy. According to a variety of studies that have been done regarding website traffic, approximately 80% of people doing an online business search are searching for local businesses. Learning a few local marketing strategies is important to help you have a strong web presence for local traffic in order for a business to be successful as well as profitable. Geo-targeted Online Display Before choosing your product or [...]
Use Retargeting to Extend Your Online Presence
Some businesses are using retargeting on their websites to increase their conversion rates. Retargeting increases your website’s success by allowing your ads to follow visitors around other sites they visit on the internet and remind them of what your website has to offer. In turn, this increases their chance they will remember your brand, and brings them back to (hopefully) buy your product or service. How Exactly Does Remarketing Work? Once an individual visits a [...]
Using the Marketing Funnel for Online Advertising
Originally posted on Business2Community.com The marketing funnel has been used by business owners for more than a century as an effective tool for understanding consumer’s purchasing habits. Typically, online ads are only included in the first level of the marketing funnel. However, since technology has advanced, online ads can now be effectively used throughout all levels of the marketing funnel. The Marketing Funnel The marketing funnel was developed by Elias St. Elmo Lewis in 1898, and is [...]
B2B vs B2C Marketing Tactics
There are some similarities in the tactics used in business to business (B2B) and business to consumer (B2C) marketing, but there are also some stark differences. The tactics you choose may vary based on your ideal customer, but understanding the characteristics of B2B and B2C tactics will help you choose the right mix to help you reach your goals. Identifying Prospects One of the commonalities between B2B and B2C tactics is that most marketers in [...]
Comparing Inbound and Outbound Marketing Strategies
Inbound and outbound marketing are very different ways of approaching how to reach your prospects. Neither is necessarily better than the other; rather each has advantages and disadvantages and is more appropriate for different situations. Let’s look at the advantages and disadvantages of each strategy to better understand which might be best to help you reach your goals. Outbound Marketing Outbound marketing is generally considered a more traditional marketing method because it has been used [...]
Online Advertising ROI for Small Business
Every business wants to be sure it is getting its money’s worth, especially when it comes to running an online ad campaign. As with any investment, you want to make sure it produces a favorable return on investment. Calculating ROI for any online advertising campaign requires knowing how many prospects it generates and how much new customers are worth to your business. There are plenty of ways you can find out if you’re getting your [...]
Local is Everywhere
Online marketing is now moving towards geo-targeted display ads. This paradigm shift is fueled by mushrooming handheld portable devices such as smart phones and tablet computers that are increasingly becoming smaller and faster. Internet penetration rates have significantly increased and bandwidth is now even faster, and these have ushered in new ways for consumers to connect with their local service providers more than ever. This trend has attracted industry heavyweights. For example, in 2010 Twitter released its Local Trending [...]
Using Contextual Targeting to Improve Ad Effectiveness
Contextual targeting is a smart form of advertising that recognizes a business’ product or service and chooses ads to place beside website content that relates to those products and services. It is not simply about matching the keywords in the text to the ad keywords. Instead, it looks at different ways to say the same thing. For example, the word ‘tired’ can also be expressed as “exhausted” or “wiped out”. There are two ways that [...]
4 Tips for Optimizing Your Website for Conversions
While there’s nothing new about businesses persuading potential customers to buy or try their products and services, digital marketing has changed how persuasion tactics work to generate leads and sales nowadays. Instead of waiting for pushy salesmen to ring the doorbell or watching TV commercials jammed into high-priced time slots, potential customers these days don’t mind taking the first step and searching for things they want online. It’s like your prospective customers are lining up [...]
